SIFF hot take May 20, 2018 at 03:24PM

[ironymaiden]

spending the day at The Bay today. one of the special things about this theater normally is that they don't show any prescreening ads (with a curtain over the big screen) and the audio is orchestral film scores. that really highlights all the advertising garbage in the SIFF preshow projection. I can't grudge this way of rewarding sponsors, but it's a powerful reminder that The Bay leaves ad money on the table because they believe in the experience. I'm glad they're my neighborhood theater.